Learning the alphabet
Learning the Alphabet in the Sweetest, Most Creative Way!
In early childhood, children connect with the world through pictures, colours, and play. With the Alex & Friends learning materials, your little one can discover the alphabet through a joyful, creative process designed especially for young learners.
What’s included in our material:
✨ Colouring Sheets
Each letter comes to life through playful illustrations that children colour while becoming familiar with its shape and sound.
✨ Learning Flashcards
Large, clear and beautifully designed flashcards help children recognise each letter, connect sound with image, and build strong early literacy skills.
✨ Pre-writing Exercises
Gentle, age-appropriate activities that support fine motor development, hand–eye coordination and confidence in forming letters for the very first time.
✨ Big Alphabet Poster
A bright and cheerful wall poster for your child’s room or learning space. Daily passive exposure helps reinforce learning naturally and effortlessly!
Why is playful alphabet learning so important?
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Builds early language and phonological awareness.
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Strengthens fine motor skills needed for writing.
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Creates a positive emotional connection with learning.
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Enhances memory, focus and observation skills.
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Offers a warm, creative, pressure-free introduction to letters before primary school.
With Alex & Friends, alphabet learning becomes a joyful journey filled with colours, creativity and discovery!











